Wow! We opened nine months ago! Gee golly geepers! Time has really flown for us here. Since our last post:
-We learned how to cater for 500 people in one day (and upgraded our ovens to handle it!)
-We have been diversifying more and more away from medical office caterings, which are still our bread and butter.
-We are slowly overcoming our technophobia through site updates and SEO (and our loyal blog followers are helping!)
-We figured out that baking our own brownies saves us over $200 per month!
-We're a stronger, healthier catering company, and are continuing to grow.
Stay tuned for more updates. I promise not to make you wait three months for them. Thank you for your interest and support.
Wednesday, December 1, 2010
Saturday, August 7, 2010
Collard Greens
Google is a powerful beast. Mere seconds after we received the request for collard greens, Paula Deen was there onscreen to help. So we winged it. The engaged couple in for a Caribbean tasting must have been pretty skeptical about us, but the guy actually gave us mad props on them! We did grilled jerk chicken, the greens, and peas and rice. Beautiful!
So Erin hit it out of the park again, and got her soul food chops. We contemplated an institutional account, and the jury's still out. But bidding on cooking three meals a day for 50-200 is another prospect entirely. It changes the game.
So Erin hit it out of the park again, and got her soul food chops. We contemplated an institutional account, and the jury's still out. But bidding on cooking three meals a day for 50-200 is another prospect entirely. It changes the game.
Sunday, August 1, 2010
Wow!
Holy Cow, we're in month six! I can't believe it. Time flies when you're having fun. In the past two weeks:
We had a massive flood! The landlord stepped in and was eager to help after he took a look inside and saw two inches of water on the floor. I was more than happy to hand him a mop and give him a bill for the damage.
Word is getting out! We're getting calls now from people who have just found us on google or saw a menu of ours laying around! Huzzah!
We just ordered more business cards and magnets with our new and improved logo.
We're hiring an accountant so we don't have to run from the taxman.
We're leaner and meaner than ever, after firing both our cooks! (turns out they were @#$%ing up more than we thought) Yikes! Actually, we're pretty happy with the decision, as it lets us keep a little bit of what comes in every day! (not to mention have total control over our business)
I'm doing a bit of SEO (that's search engine optimization for the newbs), considering outsourcing our craigslist posting (which has been going really well) to India, and I've canceled our facebook ads (140,000 impressions, 9 clicks, 93% bounce rate = no bueno)
More updates to follow.
We had a massive flood! The landlord stepped in and was eager to help after he took a look inside and saw two inches of water on the floor. I was more than happy to hand him a mop and give him a bill for the damage.
Word is getting out! We're getting calls now from people who have just found us on google or saw a menu of ours laying around! Huzzah!
We just ordered more business cards and magnets with our new and improved logo.
We're hiring an accountant so we don't have to run from the taxman.
We're leaner and meaner than ever, after firing both our cooks! (turns out they were @#$%ing up more than we thought) Yikes! Actually, we're pretty happy with the decision, as it lets us keep a little bit of what comes in every day! (not to mention have total control over our business)
I'm doing a bit of SEO (that's search engine optimization for the newbs), considering outsourcing our craigslist posting (which has been going really well) to India, and I've canceled our facebook ads (140,000 impressions, 9 clicks, 93% bounce rate = no bueno)
More updates to follow.
Sunday, July 11, 2010
Expansion?
So, as a new company, we're always looking to build our customer base, and we find ourselves flirting with new markets. Unexplored territory for us.
We did a corporate luncheon on a ship called "yachta yachta yachta" this weekend. You can't make this stuff up.
We're flirting with spending some money on google adwords to drive in some traffic, although I'm a little weary. I really don't want to drive in unqualified leads, because we'll be paying per click.
Also, as we flirt with these new markets, we present ourselves with new challenges. We stood in 100 degree heat for about an hour before we could get set up, waiting for the ship to come in, so to speak...
But in the end, everything went off quite nicely. Erin got a text message proclaiming the deliciousness of the feast, at 2am this morning. Can someone say booze cruise?
We did a corporate luncheon on a ship called "yachta yachta yachta" this weekend. You can't make this stuff up.
We're flirting with spending some money on google adwords to drive in some traffic, although I'm a little weary. I really don't want to drive in unqualified leads, because we'll be paying per click.
Also, as we flirt with these new markets, we present ourselves with new challenges. We stood in 100 degree heat for about an hour before we could get set up, waiting for the ship to come in, so to speak...
But in the end, everything went off quite nicely. Erin got a text message proclaiming the deliciousness of the feast, at 2am this morning. Can someone say booze cruise?
Friday, July 2, 2010
Some History on us
Sage Garden Catering was founded in March 2010 by Robert MacNab and Erin Brundage. We bought a small pizza shop and converted it to a full-service commercial catering kitchen.
Erin Brundage has over ten years experience in catering and the food service industry. After working for others in various capacities from server to catering division manager, Erin was quite eager to work under her own ticket. Her commitment to excellent food and personal customer service sets her apart among her peers. Her great attitude and sparkling personality reflect her determination to provide service of the highest quality.
Robert MacNab was a rising star in corporate America with a University background, and very little restaurant experience. Upon being laid off in early 2009, he decided to walk the Appalachian Trail, a distance of 2,178 miles from Georgia to Maine. Freshly showered and shaven, he brings with him the grit, tenacity, and business savvy necessary for survival in today's turbulent times.
Sage Garden Catering is the result of our collaborative efforts. We love where we're at right now as a company--young, lean, flexible, and constantly learning and growing. We look to the future and smile, never forgetting where we came from.
Erin Brundage has over ten years experience in catering and the food service industry. After working for others in various capacities from server to catering division manager, Erin was quite eager to work under her own ticket. Her commitment to excellent food and personal customer service sets her apart among her peers. Her great attitude and sparkling personality reflect her determination to provide service of the highest quality.
Robert MacNab was a rising star in corporate America with a University background, and very little restaurant experience. Upon being laid off in early 2009, he decided to walk the Appalachian Trail, a distance of 2,178 miles from Georgia to Maine. Freshly showered and shaven, he brings with him the grit, tenacity, and business savvy necessary for survival in today's turbulent times.
Sage Garden Catering is the result of our collaborative efforts. We love where we're at right now as a company--young, lean, flexible, and constantly learning and growing. We look to the future and smile, never forgetting where we came from.
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